Asep TourniKidz

Brief:

To create a visual identity for a medical product designed for children. Our design involved creating characters that could become the product as well as feature on other materials. The characters add a fun element for the child to help with distraction therapy. We created bright and colourful designs that offer children a choice of character such as Sammy the Snake or Ellie the Elephant. The characters and branding were designed to work well across a range of media including packaging, literature, exhibitions and digital content.