to create a new corporate visual identity for the Starkstrom. A strong Visual Identity can make an impact with customers and help communicate the companies offering. We used the form of the logo to create a graphic that represents the different products and services offered by the company. The graphic is effective in print form on literature and exhibition stands. When used digitally it becomes interactive on touchscreens, laptops and on the website, allowing visitors to understand and navigate through Starkstrom's products and services. The design elements of the new identity have since influenced other projects such as the development of a new Theatre Control Panel.